BA (Hons) Marketing By Abertay University — Direct Partners

About the Program

Why study Marketing? Launch your marketing career by studying at our 120-year-old Business School. Learn how to create influential campaigns, connect with real audiences and be ready to excel in any organisation. Every organisation needs a marketing team Every organisation needs marketing - from personal brands to political enterprises. Our flexible approach means you can explore which areas you want to work in while you study. The course is based on a human-centred approach to marketing, helping you understand people, their needs, behaviours and motivations. Get thoroughly prepared for the workplace Focused on preparing you for work, you'll learn how to understand different markets, manage customer relationships and develop brand strategies. The course covers emerging industry trends such as MarTech, AI in marketing, sustainability, inclusivity and global branding. You'll be fluent in marketing analytics, omnichannel integration, content creation, PR and reputation management. You'll become a confident, agile and innovative marketing professional, equipped to lead in digital-first environments. Become a confident, adaptable and innovative marketing professional You'll be empowered to design, execute, and evaluate effective marketing strategies and campaigns. Employability is embedded throughout: you’ll produce a portfolio of authentic campaigns and projects you can add to your CV and professional profiles.