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Digital Marketing Management Master's Degree - MSc/PgD/PgC By Cardiff Metropolitan University — Career-focused Public University in Wales
About the Program
The MSc Digital Marketing Management at Cardiff Metropolitan University is designed to develop advanced knowledge and practical skills in digital marketing, online consumer behaviour and strategic marketing management. The programme covers social media and influencer marketing, search engine optimisation (SEO), pay-per-click (PPC) advertising, content marketing, digital analytics and marketing intelligence. Students gain practical experience by working on real-world marketing campaigns and industry-related projects, developing their ability to plan, implement and evaluate effective digital marketing strategies. The programme combines academic knowledge with professional practice and prepares graduates for careers in digital marketing management, social media strategy, SEO, digital advertising, marketing analytics, brand management and digital marketing consultancy.
Subject Requirements
- Bachelor's Degree in Marketing
- Bachelor's Degree in Business Administration
- Bachelor's Degree in Business Management
- Bachelor's Degree in Digital Marketing
- Bachelor's Degree in a relevant or equivalent discipline
- Minimum UK Lower Second-Class Honours Degree (2:2) or equivalent
- Applicants with relevant professional experience may be considered
- Non-standard academic qualifications assessed individually
- Interview may be required where relevant
Academic requirements
- Recognised 4-Year Bachelor's Degree from Bangladesh
- Minimum CGPA: 2.50 out of 4.00
- North South University Bachelor's Degree: Minimum CGPA 2.20 out of 4.00 may be considered
- Qualification must be from a university recognised by Cardiff Metropolitan University
- Marketing, Business Administration, Management or a relevant academic background preferred
- UK 2:2 equivalent qualification normally required
- Relevant professional experience may be considered for non-standard applicants
- Study gaps assessed individually by the university
English Language Requirements
- IELTS Academic: Overall 6.0, minimum 5.5 in each component
- PTE Academic: Overall 59, minimum 59 in each component
- Duolingo English Test: Overall 110, minimum 100 in each component
- TOEFL iBT (before 21 January 2026): Overall 72
- TOEFL Reading: Minimum 18
- TOEFL Listening: Minimum 17
- TOEFL Speaking: Minimum 20
- TOEFL Writing: Minimum 17
- TOEFL iBT (from 21 January 2026): Overall 4.0, minimum 4.0 in each skill (new scoring scale)
- Cambridge English Advanced (CAE): Overall 169, minimum 162 in each component
- LanguageCert Academic SELT: Overall 65, minimum 60 in each component
- English Waiver: HSC English Grade A or above plus approved Bachelor's MOI, subject to university requirements
Additional Requirements
- Minimum UK 2:2 Honours Degree or recognised equivalent
- Bangladesh: 4-Year Bachelor's Degree with minimum CGPA 2.50/4.00
- North South University: CGPA 2.20/4.00 may be considered
- Relevant Marketing, Business or related academic background preferred
- Relevant professional experience may support non-standard applications
- IELTS 6.0 overall, minimum 5.5 in every component, or accepted equivalent
- Applicants with non-standard qualifications may be interviewed
- English waiver subject to approved HSC English and MOI evidence
- Study gaps assessed individually
- Tuition deposit required as specified in offer letter
- CAS Shield questionnaire and supporting documents required
- Compulsory CAS webinar and credibility interview where applicable
- Financial evidence required under applicable UK Student visa rules
- TB Test Certificate required for applicable Bangladesh applicants
Documents Required
- Valid Passport Copy
- Bachelor's Degree Certificate
- Bachelor's Academic Transcript
- SSC Certificate
- SSC Transcript
- HSC Certificate
- HSC Transcript
- English Language Test Certificate or Accepted
- Personal Statement / Statement of Purpose
- Updated Curriculum Vitae (CV), if applicable
- Academic or Professional Reference Letter(s), if requested
- Medium of Instruction (MOI) Certificate, if applying through an eligible English alternative route
Application FeeNot Applicable
Other FeesInternational Master's Tuition Fee: £17,600 · Standard Initial Tuition Payment: 50% of tuition fee · Illustrative 50% Payment: £8,800 before scholarship adjustments · Final Tuition Deposit: As specified in the official offer letter · CAS Issuance Fee: No separate standard charge confirmed · International Scholarship: Subject to eligibility and university confirmation · UK Student Visa Application Fee: Payable separately · Immigration Health Surcharge (IHS): Payable separately · TB Test Fee: Where applicable · Accommodation and Living Expenses: Not included in tuition · Additional Course Expenses: If applicable
Tuition Fee (one-time)GBP 17,600
Cost of living per yearGBP 10,600
Duration1 Year
Level of EducationPostgraduate
Destination CountryUnited Kingdom
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University websiteVisit ↗
Starting DateSubmission Deadlines
(Onshore / Offshore)
(Onshore / Offshore)
January 2027 · OpenNov 2026 / Nov 2026
May 2027 · OpenMar 2027 / Feb 2027
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