MSc Digital Marketing and Analytics By University of Kent — OIEG Pathway Partner via University of Kent International College (UK IC)
About the Program
MSc Digital Marketing and Analytics develops creative, analytical and strategic digital marketing skills. Students explore digital strategy, social media, consumer behaviour, marketing research, web analytics and data-driven decision-making. The programme includes practical projects and opportunities to work on real business challenges, helping graduates develop career-ready digital marketing and analytics expertise.
Subject Requirements
- Bachelor's degree in any subject area
- Marketing, Business or Management background is particularly encouraged
Academic requirements
- 4-Year Bachelor's Degree
- Minimum CGPA: 2.75/4.00
- CGPA 2.50/4.00 may be considered case-by-case
- UK equivalent: 2:2 or above
English Language Requirements
- IELTS: 6.0 overall with minimum 5.5 in each component
- PTE Academic: 63 overall with minimum 59 in each sub-test
- Duolingo: 110 overall with minimum 110 in Speaking, Writing and Reading and 105 in Listening
- TOEFL iBT: 4.0 overall with minimum 4.0 in each component
Additional Requirements
- No mandatory work experience required
- Applicants without an Honours degree may be considered based on relevant work experience and professional qualifications
- Pre-CAS interview may be required for international students
- £5,000 Pre-CAS Tuition Fee Deposit required for applicable international students
- Laptop/Desktop with internet access required for study
Documents Required
- Valid Passport / Acceptable ID
- Bachelor's Degree Certificate
- Academic Transcript
- Personal Statement
- At least One Academic Reference
- English Language Certificate (if applicable)
- CV
Application FeeNot Applicable
Other FeesPre-CAS Tuition Fee Deposit: £5,000
Tuition Fee (one-time)GBP 24,700
Cost of living per yearGBP 10,500
Duration1 Year
Level of EducationPostgraduate
Destination CountryUnited Kingdom
Course pageView course ↗
University websiteVisit ↗
Starting DateSubmission Deadlines
(Onshore / Offshore)
(Onshore / Offshore)
September 2026 · OpenAug 2026 / Aug 2026
January 2027 · OpenDec 2026 / Dec 2026
February 2027 · OpenJan 2027 / Dec 2026
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